First Event - Vodafone London Fashion Weekend

Vodafone London Fashion Weekend- This event begins on Thursday 23rd of February to Sunday 26th of February 2012 and is held directly after London Fashion Week. Somerset House is transformed into an ultimate boutique department store for the weekend and a massive shopping event will begin. With over 100 designers presenting fashion hot off London Fashion Week for customers to buy. The event has a fall fashion area, catwalk show, hair & beauty and a bar & restaurant all for the customers to indulge themselves within.

To see all the different designers that will be at the event along with what will be happening that weekend check out the London Fashion Weekend at : http://www.londonfashionweekend.co.uk/

Two Events - One Purpose

This blog will be looking into two direfferent events that are occuring during March. It will then closely follow the different marketing communications that are being used by the events and how they compare to each other.

It will also look into what the events are about and who their target audience is. Which will then be compared to the marketing communication tools that are being used as to whether they are using the correct ones for their target audience.

Let the following begin...