Schramm's Model of Communication

Schramm's Model of Communication takes a look into humans behaviour within the communication process. The model incorporates different components in order to fully understand the way in which communication process is received. The components within Schramm's communication model are:

Source - This is the individual or the organisation that is sending the message.
Encoding - This is when the intended message is transferred into a symbolic style that can be transmitted.
Signal - The transmission of the intended message using a specific media.
Decoding - The symbolic style of the message must be understood in order for the intended message to be understood.
Receiver - The individual receiving the intended message.
Feedback - The receiver communicating back to the source (individual/organisation) once the message has been received.
Noise -This is a distortion of the communication process, making it difficult for the receiver to interpret the message as it was intended from the source.

References

A linear model of communication Fill, C. (1999) Marketing Communications, contexts, contents and strategies, Prentice Hall, p24