Types of Events

When looking at the types of events we look at who the event is created for and the marketing communications are aimed at. There are two different types of events that can be created the first is a business to consumer event and the second is a business to business event. 

The London Fashion Weekend and the International Confex are both different types of events and are aimed at different target audiences. Which therefore means that they have very different forms of marketing communications. This is because the London Fashion Weekend is a business to consumer event. Which means that businesses are taking their products i.e the designers and selling them to the consumers which are the attendees of the London Fashion weekend. Whereas the International Confex is a trade show which is a business to business event. This means that businesses will come together and sell their products and services to other businesses that attend the event. These factors strongly influence the way in which each event uses marketing communication tools to promote their events.